OMNICHANNEL GUIDES

Make sense of what is changing.

Short, practical guides for pharma marketing and omnichannel teams. Each one explains one important technology change and helps you decide what to do next.

GUIDE 01 · AUGUST 2026

Your patients are asking AI. Do you need to act yet?

This guide is about GEO—also called generative engine optimization, answer engine optimization (AEO), AI visibility or AI-search visibility. It helps you judge whether this matters for your audience now.

Open the GEO guide Browse GEO providers in the Orbit

Built when useful. Updated when needed. AI changes quickly, so we review these guides when new evidence or capabilities materially change the answer.